PROFESSIONAL CODE OF ETHICS IN PUBLIC RELATIONS
-BY AASTHA NIRMAL
There’s an old dictum we live by, ‘words matter’. The industry of public relations is driven by communication. The foundational building block that never changes in the ever-evolving industry like PR is good ethics. PR & Communication can be powerful and influential, so they need ethical boundaries. Building credibility and trust for a certain brand, group, or business is one of the fundamental goals of public relations. And ethics are paramount to earning trust.
In this blog, we’ll define public relations ethics and examine why they’re important to our line of work. Join us as we talk about the significance of preserving moral principles in PR and having a good influence on society.
IMPORTANCE OF ETHICS IN PR
A company cannot maintain itself over the long run by concentrating simply on maximizing profits. Nowadays, people are more interested in an organization’s values than only its goods and services. Individuals go above and beyond to support businesses that share their values. Also, this phenomenon is expanding quickly and will continue to do so in the near future. Public relations in India has understood this trend and now advocates it.
To bring a bright future for both themselves and their patrons, businesses must start caring about the world at large. They must take decisive action to prevent environmental pollution, stand up for the right social causes, and refrain from falsifying their CSR data. Because organizations’ authenticity and transparency are of the highest significance in the age of social media.
Companies that choose to ignore this may very well exist today, but the future is not certain for them. And businesses that understand the longevity of the present trend will pay attention to their public relations advisers who have long argued for businesses to be on the right side of ethics.
India is rapidly developing as one of the primary centers for manufacturing, trade, and technology. For these companies to take the position of powerhouse, it is crucial to recruit a PR team in stance on ethics.
RULES OF BEHAVIOR IN PR
After establishing the importance of ethics of PR, let’s move on to some rules in public relations stemming from basic human emotions.
Free flow of content: In order to build trusting relationships with the media and other stakeholders, communications should be accurate and truthful. Activities like giving gifts need to be conducted with integrity.
Information disclosure: Any information required to enable clients or employers to make informed decisions should be made available. To prevent fraud, sponsors and financial ties should be made public.
Confidentiality protection: Information that is confidential, privileged, or otherwise protected should be stored securely. It is unethical to take such material or use it for a different employment while trying to discredit a former customer or employer.
Conflicts of interest: All conflicts of interest—real, apparent, and potential—should be disregarded. When personal and professional interests don’t conflict with their PR work, PR gurus can better serve their customers and employers.
Overall, PR professionals need to feel supported in their judgements, whether that support comes from their client, their bosses, or their peers. Only then can they get the confidence in themselves to accept the moral and ethical judgements they are making.