THE ART OF WRITING
-BY AASTHA NIRMAL
First and foremost, I am not an expert, but I surely am experienced! And my experience says that good articles are relatively easy to create.
To write a good piece of content, two things are required- good research and good technique. There’s a lot of noise to compete against when writing on the internet. In this age, where search engines like Google and AI tools like chat GPT provide information at the elbow, the definition of an article has become blurry. It has resulted in a flood of useless content on the internet.
Even though writers have an advantage of the internet, a weak article still falls flat. Mostly because it’s fabricated using information from various sources and misses out on the basic tonality and flow. I am not saying don’t refer to other websites. I am a big believer in surfing the internet all day. After all, we learn from different experiences and use that learning into creating. That’s how innovations happen!
I am not going to bore you with basic pointers like making the headline catchy, using easy words, and making it attractive by using headings and subheadings. I will share with you the rules I follow. Dig in, it might help you.
RULE 1- MINIMIZE YOUR BARRIER TO ENTRY
An article’s introductory paragraph acts as a significant barrier to access. Before judging whether the content is actually fascinating, the reader must navigate through a thick wall of material. That takes a significant amount of work. Make the beginning easy for your readers to be drawn in.
RULE 2: MAKE PARAGRAPHS SHORT AND VISUALLY APPEALING.
How many times have you seen queues of dense paragraphs and lost interest even without reading them? Your content may contain lots of information, but the trick is to create a flow and use content in the right place.
Short paragraphs are tantalizing. Your readers want to read just one more and their eyes get drawn down the page. So break your text up. Keep your reader chasing the words – from paragraph to paragraph.
Pro tip- Balance with empty spaces like the breaths between spoken sentences.
RULE 3-TELL A STORY
Adding personal interest to an article is one of the finest methods to engage readers. Grab their interest by retelling a story, creating the scene, or developing a storyline.
Opening an article with a story is a great idea. They don’t have to be over the top and flamboyant to work. In your article, describe a specific tool you suggest employing. Then, share a personal anecdote about how you utilized the tool and what it accomplished for you. Short, simple, and to the point, but suddenly your article is human.
THE LAST RULE
The last and unstated rule of good writing is practice. Practicing the craft is how one perfects it. You must practice until you have mastered the form and structure of the article, and generating them comes naturally to you.
The world is always looking for meaningful and compelling content that conveys knowledge. Use these tips and go create some.
I wish you happy writing!